152 THE POWER OF VISUAL STORYTELLING Tools to Help You Crafaftft t Photo Collages a Stunning Collage Looking for inspiration on how to craft a col- Bazaart • A free app that puat pullls in lage? Look no further than the visual experience t pins of your Instagram page. Ever since Instagram your photos and Pinterest pins to started offering a desktop viewing experience, it ollages. T create incredible, artistic collages. The has showcased the value of the collage. Though r camera collage can be saved to your camera arranged at random, you’ll get a sense for just est roll and also shared across Pinterest, how engaging the right assortment of images Facebook, Twitter, Instagram, Tumblr, can be when artfully placed together. and e-mail. Find it at http://www Collages have always been a natural fit for the .bazaart.me. fashion industry, inspired by the highly editorial Diptic • For $0.99 each, select from nature of aligning images together to look like over 170 collage layouts, and then a magazine spread. Style inspiration commu- customize frames, filters, and text cap- nity Polyvore practically runs on collages, both tions. There is also a range of editing on its site and across its social media channels. options, plus sharing capabilities for Polyvore’s collages offer a compelling example use with e-mail or for posting directly of how to artfully arrange your images and pops to Instagram, Facebook, Flickr, Twitter, of colors to create a visual fashion story. Tumblr, or any app that supports JPGs. When making a collage, look closely at the Find it at http://www.dipticapp.com. balance of images, including their composition Fotor • A free tool for editing and colors. The idea is to pull the viewers in images, adding text, or creating col- with a focal point but keep their interest with a lages. Images can be saved and shared range of colors, unique imagery, or visual focal across Facebook, Picasa, Tumblr, Flickr, points. It’s also important that the imagery and Twitter. Find it at http://www come together to craft a story, as several Great .fotor.com. Gatsby–inspired collages from Polyvore show. One of the collages, for example, features a com- PicMonkey • A free tool for editing fortable yet chic outfit for a lazy day that’s a nod and adding filters, text, shapes, and to 1920s fashion with the color themes of white, more to images or for creating col- black, and yellow consistent throughout. lages. Find it at http://www.pic Many companies also leverage the creative monkey.com. power of collages to populate their Facebook or Google+ cover photos. With so much space to

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand - Page 166 The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand Page 165 Page 167