THE POWER OF THE PLATFORM: VISUAL STORYTELLING ON SOCIAL NETWORKS 115 TIPS for Engaging on SlideShare • Don’t try to cram too much onto each slide. • Don’t make it a blatant commercial for a • Don’t use cheap-looking graphics or com- product. Be sure to give information that monly available stock images. people will find useful. • State the problem at the beginning of the • Think about using images or diagrams presentation, and then give the solution. instead of words to convey a point. You • With presentations, less is often more. Give can say much more on a slide this way. details of where people can come to learn • Use SlideShare to create an expert com- more if they wish. munity: IBM has its own channel based on • Limit the length of the presentation. industry topics. People may lose interest if it is too long. • SlideShare can make an easily digestible • Embed the presentations in your company alternative to downloading your company blog, and link to them from your social reports. media accounts. • Use the analytics function to understand • Respond to comments to generate discus- how people engaged with your presenta- sion and provide more information. tion, and use that information to inform • Give your presentation a catchy, relevant your visual content strategy. title to grab people’s attention. • SlideShare is a great lead-generation tool. • Make use of the tagging functions to help Use all of its lead-generation features to people find it. People often come across provide relevant calls to action at the end presentations when they are searching for of the presentation. something very specific, so think about the best tags to describe it.