INDEX 221 searching for your company on, shareworthiness of, 51–52 Writing, ix–x 132 story in, 51 SweetShot Photography’s use types of images used in, 44–46 X of, 110 usefulness of, 48–49 types/lengths of videos on, visual imagery in, 47–48 Xbox, 171 173–174 Visual.ly, 34, 165, 166 Virgin Holidays, 188 VMWare, 171 Y Visual content/visuals, 15, 23–46 Voice, company, 137–138 from aggregators, 40–43 Volkswagen Brazil, 88 Yahoo!, 101 to amplify social media Volkswagen The Force video, 71 YouTube, 69–77 engagement, 7 Blendtec videos on, 9 cartoons, 29–33 W Dollar Shave Club on, 72 communication through, 14–18 engaging on, 73 crafting/sourcing, 147–159 Websites: facts and figures about, 70 created by fans, 147 design of, 17 hours of video uploaded to, 52 frequency of, 141–143 optimized for Pinterest, 59 image sizes for, 151 GIFs, 33 user preference for Facebook lastminute.com on, 71–72 images, 24–29 brand pages vs., 77–78 One Channel, 69 infographics, 34, 36–37 Weknowmemes.com, 160 popularity of, 4–5 mix of, 140–143 “Welcome to the Social Enterprise” potential impact of, 71 for postcards/e-cards, 158 (Marc Benioff), 116 Red Bull’s Baumgartner video presentations, 38–40 We’re Moving On campaign on, 96 processing of, 15–16 (NBA), 135 responding to video crazes on, response to, 4 What-if game, 138 190 videos, 34–35, 38 What’s the Future of Business searching for your company on, in visual storytelling, 44–46 (Brian Solis), 18 132 Visual imagery, 47–48 Whole Foods, 49 Target on, 74 Visual storytelling, 7–21, 195–196 “Will It Blend?” series (Blendtec), and Tiger Woods’s video game, art and science of, 136 8–9, 75–76 74 defined, 8 Williams, Caroline, 189 types/lengths of videos on, elements of, 47 Woods, Tiger, 74 173–174 evolution of, 9–13 Word photos, 28, 45 videos on, 35 history and rise of, 14–20 WordCamPro, 155 “Will It Blend?” series on, 75–76 human element in, 49–50 WordFoto, 28, 155 living in the moment in, 52–53 Words, impact of visuals vs., 15–16 Z personalization in, 48 Workitywork, 119–120 potential of, 42 World Bank, 104 Zuckerberg, Mark, 12, 39