CHAPTER2 Types, Tips, and Tactics of Visual Marketing rom images to videos, infographics, and presentations, the popu- larity and unprecedented usage of visuals have resulted in a social media era that rewards creativity. A picture may still be worth a thousand words, but memes, quotes, cartoons, and animated GIFs Fcan breathe new life and context into a photo’s storytelling capa- bilities. Even videos, which continue to delight, entertain, and inform, are evolving with consumers’ attention spans, whether it’s 6 seconds on Vine or 15 seconds on Instagram. Infographics have risen as a valuable tool to communicate stats and the results of research studies. Presentations cater to the vast majority of visual learners and are proven to captivate atten- tion when delving deeper into a given topic. Types of Visual Content What follows are some types of visual content that marketers might want to pay attention to. 23