DEVELOPING A VISUAL STORYTELLING ROAD MAP: FROM STRATEGY TO IMPLEMENTATION 157 conversation, or call attention to an important topic or issue. As seen with one of Coca-Cola’s posts, stats can also be downright silly. Citing “An ice cube’s confidence increases up to 500% when it’s served in a Coke,” this lighthearted stat shared on the company’s Instagram account and complementary image prove that it’s okay to have a little fun with your social media community. Postcards and E-cards With people increasingly reliant on electronic devices, the traditional postcard has had to transform for the digital age. While the medium Tools for Creating and may have changed, postcards and e-cards still Sending Postcards offer a strong opportunity to craft a visual story Cards in the Post • With Cardrds ins in the built around an occasion or experience. ersona Hyatt House, part of the Hyatt Hotel chain, Post, sending high-quality personal- quick treated guests during their stay with two compli- ized pictures by mail is really quick ctures mentary postcards from Postagram. Housed on and really easy. You can grab pictures or an app on both Postagram’s and Hyatt House’s from Instagram, Facebook, Google, or Facebook pages, guests could add a personalized Flickr. You can use this site on a desk- photo, a 180-character message, a name, and top, laptop, tablet, or mobile phone. an address. The postcard was then printed and There’s no installing apps or anything mailed to the recipient. The campaign was cre- like that. No account to set up. Just ated as a way to help Hyatt House build deeper speedy to use, easy, and fun too. Find relationships with its guests by showcasing that it at http://www.cardsinthepost.com. it understood the importance of keeping friends SnapShot Postcard • Share the mem- and family top of mind while on the road. ories stored in your photos by sending It’s hard not to align a postcard or e-card with custom picture postcards. With a holiday occasion. Holidays like Christmas, SnapShot Postcard, you build your Valentine’s Day, Mother’s Day, and Father’s Day own postcard right on your iPhone, all have us feeling more sentimental and thus iPad, iPod, or Android device. Find it more interested in reaching out to the people we at http://www.snapshotpostcard.com. care about the most. But what if you accidently,
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand Page 170 Page 172