174 THE POWER OF VISUAL STORYTELLING TIPS for Incorporating Video into a Visual Storytelling Program, continued differently with social media platforms only a 6- or 15-second video, it could still like Facebook and Twitter. Each social potentially be edited into a longer video, media platform appeals to different audi- or it could be tweaked to include music ences, so think strategically about the and so on to extend its shelf life. types of videos produced, as well as their 5. Source user-generated video content. lengths and the platforms used. Doing so The UGC phenomenon is not limited to can help you reach different audiences photos alone. More than ever, companies while showing different aspects of your are turning to their customers and fans personality. to share user-generated videos. Platforms 4. Have a distribution strategy. So you like Vine now allow companies to revine made a great video for YouTube. Now (like retweet) videos posted by their what? As mentioned in this chapter, the fans. There are a number of companies proliferation of social media platforms that we listed earlier in this chapter in means that just because your video lives the “User-Generated Content” section on one site or platform, that doesn’t that help to collect user-generated video mean it can’t be shared across oth- content. Companies like Tongal have ers. Your distribution strategy for your also emerged to help run user-generated video needs to be factored in during the video contests. There’s certainly a higher planning process. Videos from sites like barrier to entry with UGC video contests, Instagram and Vine are also saved to your but if you’re looking for quality versus camera roll, so make sure that those set- quantity, it is a good path to pursue. tings are enabled in each app. Even if it’s