About the Authors Ekaterina Walter Walter is based in Ekaterina Walter is a social Portland, Oregon, and she media trailblazer and an holds a master’s degree in d d author of the Wall Street l international management e fiel fi r Journal bestseller Think a from the Thunderbird School Gar e e G v e e Like Zuck: The Five Business t of Global Management. St b Secrets of Facebooks n by S e en k Twitter: @Ekaterina. a Improbably Brilliant CEO Mark tak o t to oto Blog: www.ekaterinawalter h Zuckerberg. A recognized PPh business and marketing .com. thought leader, she is a sought-after international Jessica Gioglio speaker and a regular contributor to leading-edge Jessica Gioglio is a social media strategist and print and online publications such as Forbes, Fast recognized thought leader who specializes in content Company, Huffington Post, and Entrepreneur. and community engagement. Throughout her Walter has led strategic and marketing innovation career, Gioglio has been a valuable contributor to the for brands such as Intel and Accenture, and she is social media and communications teams at Dunkin’ currently a cofounder and CMO of BRANDERATI. Donuts, TripAdvisor, State Street, and Comcast. She has been consistently recognized by the In addition to being a featured speaker at industry and her peers for her innovative thinking, numerous social media and technology conferences, most recently receiving a 2013 Marketer of the Year Gioglio covers social media best practices for the honor (SoMe Awards), and for being named among Convince&Convert blog. She also founded and runs 25 Women Who Rock Social Media in 2012. Walter The SavvyBostonian, a Boston-based lifestyle blog. was featured in Forbes and BusinessReviewUSA, Gioglio is based in Boston, Massachusetts, and and her opinion has been highlighted on CNBC, she holds a bachelor of science in marketing from ABC, NBC, Fox News, First Business Chicago, Bentley University, with a minor in public relations. TechCrunch, the Wall Street Journal, and more. She sits on the board of directors of the Word of Mouth Twitter: @SavvyBostonian. Marketing Association (WOMMA). Blog: www.thesavvybostonian.com.