Professionally self-publishing a book requires you to put in either time or money (or both). It’s not hard to do all the steps necessary to make a professional book. This book clearly details every step. It just takes time. The way around that is to hire great people, or even better, hire a pub- lishing services firm to manage the whole process for you. That takes money. It’s a pretty simple calculation: if you have money, spend it to save time. If you don’t have money, then your time isn’t your most expensive asset, so use it to learn how to professionally publish your book, and execute it (that’s what this book is about). HYBRID PUBLISHING SUMMARY In the hybrid model, the ownership of rights varies depending on the publishing company the author works with, but the basic idea is that they try to look like a traditional publishing company, but pay little to no advance, yet still take most of the royalties, still control a lot of the process, and still do some part of the publishing work. OWNERSHIP AND RIGHTS Variable ROYALTY RATE Variable, usually 15-25 percent, but can be as high as 50 percent ADVANCE Usually not, but sometimes very small hOW TO PiCk ThE righT BOOk PUBliShiNg OPTiON · 327