QUESTION #3: WHAT’S THE SINGLE EVENT THAT WILL HAPPEN BECAUSE OF THE BOOK THAT WILL CAUSE YOU TO SAY, “THIS WAS ALL WORTH IT!”? THE THING THAT WILL MAKE YOU “BREAK OUT THE CHAMPAGNE” AND CELEBRATE? We ask this question to check on alignment. If your “champagne moment” doesn’t match any of your stated objectives, then you need to really ask yourself why, and examine your alignment. GOOD EXAMPLES: • “When I book my first speaking gig.” • “When I get my first client from the book.” • “When my book is finally published.” • “When I hold my book in my hand.” BAD EXAMPLES (NOTE THESE ARE REAL THINGS AUTHORS HAVE SAID TO US): • “When I sell a million copies and get on every bestseller list and Malcolm Gladwell asks me to co-write his next book and Oprah wants me on her show.” • “When I keynote TED and sell my company for a billion dollars.” • “When my book has an impact on my industry.” • “When my dad tells me he loves me.” 62 · ThE SCriBE METhOD