From a book that teaches women how to sell like men, but ethically and with heart: • The women who read this book will feel empowered to ask for the sale confidently. • The women who read this book will be able to use the sales strategies I share to increase their conversion rate without ever feeling pushy or sales-y. • The women who read this book will feel like, “If she can do it, I can do it too!” • The women who read this book will feel inspired to stand in the face of fear and go for their dreams in sales. QUESTION #2: IMAGINE IT’S A FEW YEARS AFTER YOUR BOOK HAS BEEN PUBLISHED. WHAT HAS THE BOOK HELPED YOU ACCOMPLISH THAT MADE THE EFFORT WORTHWHILE? There are an almost infinite array of benefits a book can get for an author, but most of them fall into one of these six popular objectives: 1. Raise Visibility/Profile: books can increase visibility in any number of ways, like making it easier to gain media exposure or raise your profile in your niche. 2. Increase Authority/Credibility: books help an author establish authority and gain credibility within their field. 3. Get New Clients/Opportunities: books can easily help gen- erate new business and other opportunities across a variety of platforms and venues in multiple ways. 4. Speaking Engagements: a book is almost a necessity for becoming a paid speaker, or often getting booked for any public speaking at all. 5. Leave a Legacy: a book can help establish a legacy, and pass your story on to others. 6. Impact Others: This is somewhat covered by the first question, but you can put it here as well. For some authors, this is often the main benefit to them. They either do not care about what figUrE OUT yOUr BOOk OBjECTivES · 59