different league, and you have a new peer group. Publishing a book means you’re scaling your ideas: you’re bringing them to a bigger audience than you could by yourself, and this invites new dialogue and connection with people who are grappling with the same ideas. Joey Coleman was a great example of this. Becoming a Wall Street Journal bestselling author gave him a career boost and level up that has transformed his life and business. 2. Confidence and Pride of Accomplishment: Writing a book is hard; as a result, most people don’t do it. Accomplishing this requires courage, and when done, provides an immense amount of confidence and pride. It means you overcame an obstacle in your life. No matter how easy writing a book is for you, it’s still difficult, and doing it means you did something hard and worthwhile. To write a book, you have to believe your ideas are valid and worthy of sharing, and anything that stands in the way of your sense of self-worth and wisdom will become a challenge to tackle on the way to completing and pub- lishing your book. Finishing your book allows you to mark this off your bucket list. It’s an accomplishment that is valuable and can never be taken away from you. Writing your book means you will have done something in your life that matters—not just to you, but to other people. You will have made the world better, and you can be proud of that. 3. Self-Improvement and Skill Development: Writing a book will, by its very nature, force you to get better at many things. You’ll become a better writer, a better editor, and a better storyteller. You’ll also understand your ideas better. Many people who under- stand how to do what they do don’t always know how to explain it WhAT’S ThE (iNTANgiBlE) iMPACT Of A BOOk? · 401