EXAMPLES OF COCKTAIL PARTY PITCHES Grain Brain • Good: “The book explains why bread is poisonous to humans and makes us fat, and then tells you what to eat instead.” • Bad: “This book is a scientific, systematic, and detailed exam- ination of the health problems caused by eating grains and grain-based foods, and a thorough, detailed plan for what foods best replace grain-based foods.” How to Trade Options • Good: “It tells you exactly how to easily trade options. I can barely add, and I got it. It’s made me a bunch of money.” • Bad: “The book explains why the Simple Options Trading System is the greatest trading system there is and proof the author is a genius.” I Got There • Good: “This guy has an amazing story; his dad was a pimp, and now he’s a baller CEO.” • Bad: “The book is a story of enlightenment and accomplish- ment, set against a backdrop of love and loss.” REFERENCE: At this point people tend to have three main questions about what goes in their book; all are covered in these reference sections: 9.5: How Much Should You “Give Away” In Your Book? Advertorial vs. Editorial Content, 9.6: How Much of Your Story Should Be In Your Book?, 9.7: Don’t Put Everything You Know In One Book. figUrE OUT yOUr BOOk iDEA · 89