2. A conclusion should address any lingering issues, and close any open loops. The reader should feel like everything is wrapped up in a bow. 3. A conclusion should have a call to action of some sort. In essence, tell the reader what to do. 4. A conclusion should point them to any additional resources you have for them that could help them. WHAT A CONCLUSION SHOULD NOT DO 1. A conclusion should NOT introduce any new content. This should only be a summarization of what is in the book. You can have new stories or anecdotes, of course. 2. A conclusion should not be too long. The rule of thumb is that it should be the shortest chapter in your book. 3. A conclusion should not break faith with the reader. Don’t tell them “operators are standing by” or try to sell them in a prepos- terous way that turns them off. CONCLUSION TEMPLATE We like to outline the conclusion with this template: • Hook • Restate the book’s thesis • Summarize Chapters • Call to action: what should the reader do when they finish the book? HOOK This is similar to what you put in the introduction, but instead of getting them to read the book, now you are wrapping everything up. This can be a story that summarizes the book, or you can close a loop from earlier in the book. But the point is, the reader should feel like the end of a movie, where everything feels nicely summarized. 118 · ThE SCriBE METhOD