he wrote a book about something he did in his spare time: helping poor and underprivileged kids get into top schools. That book has led to now earning six figures a year as a college consultant and enabled him to quit his job as a lawyer. 16. GET INVESTING OPPORTUNITIES AND BE ASKED TO JOIN BOARDS Consider Cliff Lerner’s book, Explosive Growth. Cliff was one of the original growth hackers, having turned his tiny dating company into the fastest growing public company a decade ago. He wanted to coach startups, but it wasn’t until his book released that people understood what a genius he was and how much he could help them. So he wrote a book explaining how to do what he did. Next thing he knew, he was being asked to join the boards of companies and to angel invest in hot startups: exactly what he was interested in. Nearly the same thing happened with Jonathan Siegel. He had started and sold almost a dozen software companies and was look- ing to get into investing. So he wrote a book about all the mistakes and bad information out there, designed to help new founders. Now, he has his pick of investments and companies to help. 17. PROMOTE A FACILITY OR CONFERENCE The founders of the Kentucky Entrepreneur Hall of Fame wanted to get more attention for their cause, so they wrote Unbridled Spirit, a book about all the famous Kentuckians who started great companies. It took off, and they doubled contributions and increased media attention nearly 10x, just as a result of the book. hOW TO MAkE MONEy WiTh yOUr BOOk · 395