“Common Financial Sense is a breath of fresh air and should be required reading for everyone entering or in the workforce.” —dean durling, preSident and Ceo, quiCkChek Corporation Unless you’re in the financial industry, few of these names mean anything to you. But it’s still a great list, because the people have high-status job titles, and they are extremely important to the audience to whom this book is trying to appeal. This list of blurbs signals exactly who this book is for and converts those specific people at a very high rate from browsers into readers. 232 · ThE SCriBE METhOD