2. With bundled promotions, you can give free things away to incentivize people to buy books. 3. You can sell live at events (where you are a speaker, for instance). 4. Guest posts that feature key lessons from the book can also draw book interest. I’m not going to spend much time talking about how to directly implement these things because, quite honestly, it’s not worth the time for most authors. If you positioned your book properly, you don’t need to worry about selling copies—you only need to worry about how the book converts to what really matters to you. But hey—if people buy it, you have a marketing tool that makes you money. That is pretty great. 398 · ThE SCriBE METhOD