Right above, I showed you the example of Lorenzo Gomez. “Help- ing people” may have been an abstract idea for Lorenzo at the outset, but tutoring inner-city Hispanic kids certainly isn’t intan- gible. Nor is attracting new talent to their company for Mark Organ, nor for Sam Marella connecting with his daughter. A reason that these “intangible” goals are important and should be embraced is that they often result in very real, tangible outcomes. No, not all of them can be measured on a balance sheet or in a bank account, but that’s not the only thing that matters. What also matters is the real impact on real people your book can have. It is possible. You’ve seen a dozen or more examples in this chapter, and those authors started in a place no different than where you are now. 408 · ThE SCriBE METhOD