7.6 hOW TO PrOPErly PriCE yOUr BOOk Book pricing can be both very simple, and incredibly complex; it all depends how deep into the details you dive. Most of the complex advice is pricing fiction books, or pricing for professional writers, and is not really that useful for authors writing business or personal development books. This guide is as simple as it gets (in fact, you can even skip to the “How to Price Your Book” section right now if you want), and will give only the relevant information for you, so you can confidently decide how to price your eBook, paperback, and hardcover. EBOOK PRICING The largest eBook market—by far—is Amazon, and they set the standard for eBook pricing. They have a pretty simple set of rules for how they let authors price eBooks: • Between $0.99 and $2.98, they pay the author a 35% royalty • Between $2.99 and $9.99, they pay the author a 70% royalty • $10 and over, they pay the author a 35% royalty hOW TO PrOPErly PriCE yOUr BOOk · 305