That book became a massive cultural phenomenon and a #1 best seller. Same book, same content, just a different title. The takeaway for you is simple and clear: Spend time figuring out the best possible title for your book, because it will largely determine what people think about your book, and thus, your book’s success. THE 5 ATTRIBUTES OF A GOOD BOOK TITLE A good title should have all of these attributes: 1. Attention Grabbing 2. Memorable and Searchable 3. Informative (gives an idea of what the book is about) 4. Easy and not embarrassing to say 5. Short 1. ATTENTION GRABBING This should be pretty obvious. There are a million things pulling on people’s attention, and you need a title that stands out. A bad title is boring. There are many ways to grab attention; you can be provocative, controversial, exciting, make a promise, etc. The point is your title PiCkiNg ThE PErfECT BOOk TiTlE · 185