3. KEEP IT SHORT On average, Amazon Bestsellers have descriptions that are about 200 words long. Most descriptions are broken up into two para- graphs, but some are kept at one, and some run to three. 4. SIMPLE WRITING Keep the writing simple. Use short, clear sentences. You don’t want anyone to struggle to comprehend what you’re trying to convey, because you’ve strung too many ideas together in one long run-on sentence. 5. WRITE AS THE PUBLISHER, NOT THE AUTHOR This will probably be obvious to you, but the book description should always be in a third-person objective voice, and never your author voice. It is always written as someone else describing your book. 6. NO INSECURITY Don’t compare your book to other books. I see this all the time, and all it does is make the book (and the author) immediately look infe- rior. Plus, a reader may hate the book you are comparing yourself to and you’ll lose them. The only place a comparison makes sense is if you are quoting a very reputable source that makes the comparison itself. 7. DON’T INSIST ON DOING IT YOURSELF I can’t tell you how many amazing authors I’ve had come to me utterly befuddled because they couldn’t write their own book description. This is normal. The reality is that the author is often the worst person to write their hOW TO WriTE A BOOk DESCriPTiON ThAT SEllS · 251