But there is a way to share your excitement for the future of your com- pany in a clear, compelling, and powerful way, and entrepreneur and business growth expert Cameron Herold can show you how. Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three- year mission statements for their companies. In this easy-to-follow guide, Herold walks organization leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come. By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture. Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality. What Makes It Good? Three things make this good: 1. Engaging hook: Everyone knows that mission statements are BS, but how many people say this out loud? By doing so, it takes a stand and engages the potential reader immediately. 2. Important keywords: We tend to advocate staying away from buzzwords in your book description, but in some cases—espe- cially business books—the right use of them can work. This is an example of where they work. Words and phrases like “easy to follow” and “simple steps” and “drive progress” actually work. 3. Clear pain and benefit: This book is not appealing to every- one—but to the perfect reader, it’s very appealing because it clearly articulates a real problem (“slick, flashy mission state- ments that ultimately do little”) and then tells you the result it hOW TO WriTE A BOOk DESCriPTiON ThAT SEllS · 245