External & Internal Branding // 54 Directional signage. Clearly direct visitors to specific areas of campus. • Visitor Parking, Shipping & Receiving, Factory Store, etc. Shyft Group Locations • Use “ Corporate ” Segoe UI font and Title Case for Shyft Group locations • For black signs, use white lettering and New Growth Green for arrow. For white signs, use black type and black arrow Go-to-Market Brand Locations • Use Source Sans Pro font in ALL CAPS • For black/brand color signs, use white lettering and brand color/black for arrow ( UTM = Orange; Royal = Blue, Strobes, RV, and DuraMag = Red ) . For white signs, use black type and black arrow Follow size requirements provided by city zoning/signage vendor. Directional Signage