Writing Style // 32 Our writing style. Coupling the visual brand with a uniform writing style is critical as we strive to communicate a consistent look and voice for the Shyft Group brand. As a basis for our writing style guide, we use the same principles as the Associated Press for grammar, spelling, punctuation, and usage. Following these rules will ensure that our writing structures will be consistent while leaving enough freedom for each individual ’ s personal style to be conveyed. For a printable version of the writing style guide click here.