Master Brand // 15 Clear space. To ensure maximum impact, The Shyft Group logo should always stand out from other graphic elements. The immediate area surrounding The Shyft Group logo has been defined as “ clear space, ” which should be kept clear of other graphic elements such as headlines, text, or imagery. • The preferred clear space is equal to “ 3X ” , as illustrated on this page. • “ X ” is equal to the line weight of the symbol circle artifact in the logo. =1X Clear Space =3X