Table Of Contents // 3 5 Digital & video style guide ....... 34 Powerpoint Template ......................................................... 36 Digital Logos ........................................................................ 37 Responsive In A Digital Format ....................................... 38 Web Styles ............................................................................ 39 Video Styles .......................................................................... 40 Social Media ......................................................................... 41 6 External & internal branding .... 42 Optimal Viewing Distance ................................................ 44 On-building Signage ......................................................... 45 Monument Signage ........................................................... 49 Cabinet Signage .................................................................. 50 Door Signage ....................................................................... 51 Interior Office Signage ...................................................... 53 Directional Signage ............................................................ 54 7 Wearables & merchandise ........ 55 Embroidery Logo & Rules ................................................ 57 Minimum Sizing .................................................................. 58 Contact Information .......................................................... 59 1 Introduction .................................. 4 Our Positioning ..................................................................... 5 Our Mission ............................................................................ 6 Our Vision ............................................................................... 7 Our Values .............................................................................. 8 Brand Personality .................................................................. 9 Brand Hierarchy .................................................................. 10 2 Master Brand .............................. 11 Logo Construction .............................................................. 13 Responsive Logo Design ................................................... 14 Clear Space ........................................................................... 15 Full Logo ............................................................................... 16 Wordmark ............................................................................. 17 Logo Symbol ........................................................................ 18 Improper Use Of Our Logo .............................................. 19 Logo Use On Photography ............................................... 20 Color Palette ........................................................................ 21 Typography .......................................................................... 22 Typography Usage ............................................................. 23 Symbol As A Pattern .......................................................... 24 3 Business communications ......... 25 Letterhead ............................................................................ 27 Envelopes .............................................................................. 28 Business Cards ..................................................................... 29 Email Signature ................................................................... 30 4 Writing style guide .................... 31 Writing Guide ...................................................................... 33