The World Games Brand Book

Logo & Brand Identity 31.03.2022 Guidelines

Any use of the Logo – including, without limitation, the reproduction, distribution, display or transmis- sion – is subject to a specific authorisation issued by the IWGA. The present guidelines may be reviewed by the IWGA at any time, at its sole discretion. Should an organisation fail to respect these guidelines, the IWGA reserves the right to require the organisation to stop using The World Games designation/logo immediately. All intellectual property rights of the Logo, including copyright and trademark rights, are owned by the International World Games Association (IWGA), an association under Swiss law made up of independent International Sports Federations. All rights are reserved. © 2018 Page 2

THE WORLD GAMES DESIGNATION AND LOGO Any and all uses of The World Games designation and logo should be guided by the following principles: 1. The World Games designation/logo may not be used for any commercial purposes. In particular, they must not appear in any way that may create an association between the Organisation’s sponsors and The World Games designation/logo. For example, the organisation’s sponsors cannot appear on the same page as The World Games designation. 2. The World Games designation/logo must be reproduced independently from the organisation’s logo. The World Games designation/logo may not be incorporated into the logo of the organisation or any references or marks, nor combined with the logo or other references or marks of the organisation to form a composite logo. The designation must be clearly separated from any commercial partners’ references, either textual or visual. 3. The World Games designation/logo must appear in proportionate size to other elements on a page and must not be emphasised over other textual or visual elements. The World Games designation/logo must never be distorted or altered in any way. 4. The organisation must not do, cause or permit anything which could cause detriment to the reputation of the IWGA and The World Games. This includes offensive and immoral behaviour as well as offences against the rights of individuals or any political, religious, racial or minority group. Page 3

MARKETING GUIDELINES The IWGA holds the right to market, commercially exploit sponsorship and all licensing rights in relation to The World Games on a worldwide basis. The IWGA grants to the Host City and therefore the Local Organising Committee (LOC) all or part of its commercial rights, including sponsorship, marketing, promotion and merchandising rights. The LOC is responsible to observe that all participants obey to and follow the own given guidelines as well as the restrictions mentioned in this document. Participants from International Sport Federations (IFs), National Olympic Committees (NOCs), National Sports Organisations (NSOs), National Federations (NFs), including athletes and officials, are concerned with the below regulations. IFs, NFs and athletes must send a written request for approval (RFP) to the Local Organising Committee via the Sponsor Request Form as early as possible, but no later than 31 March 2022 to ask for approval of sponsors on their personal equipment and clothing. This process is put in place to avoid any exclusivity conflicts between sponsors or potential sponsors of IWGA and LOC. The LOC will inform the participants in writing in case of refusal. The same applies for NOCs and NSOs in case of team uniforms, with timeline until 31 May 2022. Equipment and clothing belonging to IFs, NOCs/NSOs, NFs or individual athletes may not display any form of advertising unless this has been specifically authorised by the IWGA or Host City. Applications to display branding/advertising on such equipment or clothing shall be submitted by the given deadline. The size of logos and restrictions on the number of sponsors follow IF regulations. In principle it is allowed to display the brand name, designation, trademark, logo or any other distinctive sign of the manufacturer of an item, excluding barcodes, QR codes, URLs, social media accounts or hashtags. An item may be accessory, clothing, footwear or sports equipment. For more information, please contact [email protected]. Page 4

MEDIA RIGHTS FOR ATHLETES Competitors, team officials and other team personnel who have qualified and will participate in The World Games may allow their person, name, picture or sports performances to be used for advertising purposes before and during The World Games in accordance with the principles determined by the IWGA Executive Committee. Athletes and others holding accreditation to The World Games 2022 are encouraged to share their experiences with their friends, family and supporters via social and digital media and to preserve the memories of their attendance at The World Games. Athletes can take photographs and record audio/video (using non-professional equipment) content of The World Games. Athletes can share this content on their personal social/digital media accounts or website, except for content containing audio/video of the Field of Play. More detailed information will be published closer to The World Games 2022. Page 5

USE OF THE WORLD GAMES LOGO 1. It should be emphasized that IWGA Member Federations and participating federations are strongly encouraged to use The World Games logo in all communication about the Games, and in branding at their events. The World Games flag may be flown at the events as long as no association with any commercial partners is created. 2. Official IWGA Partners, upcoming Host Cities and National Sports Organisations are encouraged to use the logo in their communications, including websites, as long as no association with any (other) commercial partners is created. 3. The IWGA logo should be on the IWGA Member’s official website with a link to the official website of The World Games, www.theworldgames.org. This logo can be one of the following: a) The clean IWGA logo b) The IWGA logo with the text “A member of” c) The combined clean logo of IWGA & TWG2022 d) The combined logo with the text “On the programme of” 4. The logo shall be referenced in a list of logos of other non-commercial entities. However, no association in any circumstances shall be created with IF’s sponsors’ logos or any other non-IWGA commercial partners. The logos must be separated either textual or visual. 5. The World Games logo can be used in IWGA Members’ official publications except on the cover of the publication. The context must be non-commercial. This logo can be one of the following: the IWGA logo with the text “A member of”, the clean IWGA logo, or the combined logo IWGA & TWG2022 with the text “On the programme of”. Page 6

a) The clean IWGA Logo Primary full tone color Solid white Solid black This is the primary logo to use, except The white logo is to use , on solid The solid black version is only to use, for limited exceptions. black, whenever the primary logo is when the primary logo on white is not It may be used only on solid white or not applicable, or if the background is applicable. solid black background. a picture. The logo must however be clearly readable. Otherwise it may not be applied over an image. b) The IWGA logo with the text “A member of” Page 7

USE OF THE COMBINED LOGO c) The combined clean logo of IWGA & TWG2022 1. The combined logo of the IWGA and TWG2022 can be displayed if the sport is part of the sports programme of TWG2022. 2. In the context of the upcoming Games, the following additional entities are entitled to use the combined clean logo throughout the upcoming edition of The World Games: a) National Sport Organisations (NSO/NOC) b) Official IWGA partners d) The combined logo with the text “On the programme of” c) Rights Holding Broadcasters 3. Official partners and sponsors of The World Games 2022 Organising Committee are requested to use the official logo of the event only. In that case, please contact [email protected] Page 8

OTHER LOGO APPLICATIONS Any other application or usage of the logo other than described in this document is subject to a specific authorisation issued by the IWGA. Please contact [email protected] Page 9

Road to BHM Banner Example: 250 x 80 cm To receive the electronic file ready for print, a request must be made to the IWGA office indicating the dimensions (length x height in cm) and justification for use. Please contact [email protected] Page 10

Road to BHM Banner for LED screens Example: 2240 x 128 px These are examples that can be adapted according to your IF’s needs and combined together with the IF message. To receive the electronic files, a request must be made to the IWGA office indicating the dimensions (in pixels) and justification for use. Please contact [email protected] Page 11

Page 12 IWGA Flag

IWGA Flag 1 Example: 120 x 180 cm To receive the electronic file ready for print, a request must be made to the IWGA office indicating the dimensions (length x height) and justification for use. Please contact [email protected] Page 13

IWGA Flag 2 Example: 120 x 80 cm or 180 x 120 cm To receive the electronic file ready for print, a request must be made to the IWGA office indicating the dimensions (length x height) and justification for use. Please contact [email protected] Page 14

Internal Logo For IWGA use only. Page 15

Page 16 IWGA Letterhead

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See you soon in Birmingham! If you need further assistance, please don’t hesitate to contact us: www.theworldgames.org Tel.: +41 21 601 03 21 archive.theworldgames.org [email protected] facebook.com/iwga.theworldgames twitter.com/theWorldGames #twg2022 Page 18

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