TIVA Creative Brand Book

TIVA Creative delivers Digital Consulting services through the implementation of Industry-proven strategies to help businesses establish digital processes, leverage suitable technology tools, and manage productive teams

Brand Manual June 2022

hi there, welcome to TIVA Creative

about This brand manual was created to guide and help you use our brand elements, as it outlines the general rules when using TIVA Creative’s brand assets and showcasing her content. Consistent use of these assets helps people easily recognize references to TIVA Creative and maintains the brand uniformity and consistency across all touch points. Who is this manual for? This guide is for anyone who wants to use TIVA Creative’s brand assets in: -marketing or advertising -partnerships -digital product designs -print purposes -other designs It will briefly cover guidelines for the primary assets approved for use and available.

brand logo

Logo Signature The combination of the TIVA Creative logo and tag line makes up our complete signature. Inspire, Teach & Support logo Inspire, Teach & Support tagline logo signature Inspire, Teach & Support

Logo lockup The logo lockup also means the arrangement of the logo icon and wordmark. Our logo must be applied con- sistently to all our marketing & social materials for global visual recognition. Any logo lockup not according to this specified above shouldn’t be used. horizontal logo vertical logo tiva creative

brand mark (logo icon) Round social media display picture Square social media display picture Logo icon The logo icon is the brand mark alone withiut the wordmark (brand name)

brand mark (logo icon) horizontal logo vertical logo clear space the clear space is the required distance between the logo and the edge of a canvas or other logos (incase of partnerships)

one color version one color refers to the black and white version of the logo. This should be used when the logo in its origi- nal color conflicts wth the background on which it’s placed. It can also be used in print designs tiva creative tiva creative For one color & print purposes, the logo (either icon or full logo) should be all white on black background For one color & print purposes, the logo (either icon or full logo) should be all black on white background

the dont’s of the logo the logo icon or full logo should never be used in any of the listed forms below. do not put the logo inside any shape

general dos & don’ts Follow guidelines found in this guide Use the cleat space guide to leave enough space around the logo assets for them to be clear and uncluttered. Use the brand assets at a legible size. To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate TIVA Creative’s brand assets. do’s Don’t modify the design or color of our assets by stylizing, warping, or modifying their color or shape. (If you are unable to use the correct color due to technical limitations, you may revert to black and white). Don’t use any icons or images to represent the company other than what is found in this manual. don’ts

brand personality

Our brand personality defines who we are, how we relate with ourselves and our customers. To fulfil our corporate brand vision, we must remain and always keep in mind who we are: we teach: We work with our clients to help them learn and understand innovative and digital ways to soar their businesses. we inspire: we work with our clients to develop the ability to do creatively and digitally carry out their businesses activities, soaring their business.. we support: we provide assistance to businesses’ digital operations, enabling teams to perfoem opti- mally and efficiently with digital tools.. brand personality

our color

venetian red Hex - #c90d0d RGB - 201 , 13 , 13 CMYK - 0 , 94 , 94 , 21 Pantone - 20-0061 TPM rich black Hex - #000000 RGB - 0 , 0 , 0 CMYK - 0 , 0 , 0 , 100 Pantone - 20-0198 TPM white Hex - #ffffff RGB - 255 , 255 , 255 CMYK - 0 , 0 , 0 , 0 Pantone - P 179-1 C

our typograpgy

stationery

3.5 in Individual Name Title/Designation Phone Number 1 Phone Number 1 Address Official Email Official Website 1.21 in Safe area for print 270° curve from the logo icon Front Business Card without QR code Business Card with QR code Back Medium / Font size 8 Regular / Font size 7 Bold / Font size 12 2 in 0.45 in Individual Name Title/Designation 1.21 in Front Back 0.45 in

270° curve from the logo icon Opacity at 15 Letterhead paper front Back Phone Number 1 Phone Number 1 Address Social Media Official Website Social Handles | Official Website tiva creative

Phone Number 1 Phone Number 1 Address Social Media Official Website Month XX, 20XX John Sample 1234 Main Street Minneapolis, MN 55405 Dear Mr. Sample, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris viverra, erat ut egestas vulputate, magna Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris viverra, erat ut egestas vulputate,Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris viverra, erat ut egestas vulputate,Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris viverra, erat ut egestas vulputate,Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris viverra, erat ut egestas vulputate,Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris viverra, erat ut egestas vulputate,Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris viverra, erat ut egestas vulputate, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris viverra, erat ut egestas vulputate,Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris viverra, erat ut egestas vulputate,Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris viverra, erat ut egestas vulputate,Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris viverra, erat ut egestas vulputate,Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris viverra, erat ut egestas vulputate, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris viverra, erat ut egestas vulputate,Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris viverra, erat ut egestas vulputate,Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris viverra, erat ut egestas vulputate,Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris viverra, erat ut egestas vulputate,Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris viverra, erat ut egestas vulputate Sincerely, The sender’s Name

Envelope Phone Number 1 | Phone Number 1 Address | Official Website safe area/ distance from edge

Social Media with full logo bottom center placement for both logo, social handles & website social media handles website social media handles | website Left aligned, top left placement for the logo bottom left placement for social handles right aligned bottom left placement for the website

social media handles website social media handles | website Social Media with logo icon Left aligned top left placement for the logo bottom left placement (aligned with the logo) for social handles bottom right placement for the website Left aligned, bottom left placement for the logo bottom right placement for social handles & website

Thank You