Tripadvisor To make sure our logotype appears as consistently as possible throughout our communications, we’ve identified a few ways that we DO NOT want our logotype to appear. These are certainly not ALL the don’ts - just a few to set the tone. Logo Don’ts 17 Do not pull logos or any other brand assets from the Web. All visual representation of the Tripadvisor brand must only come from the assets provided by Tripadvisor. When in doubt, contact a Tripadvisor representative for guidance. Don’t fragment, crop or bleed the logo off of the application. Don’t tilt or rotate the logo. Don’t apply any graphic treatments like outlines or drop shadows. Don’t alter the typeface. Tripadvisor Don’t invert the logo. Don’t pull the logo apart. Don’t use the logo in black over our dark brand colors. Don’t put the logo over busy backgrounds.