3.1 Primary color Our primary brand color goes all the Tyson’s way back to the introduction of the Tyson’s Pride blue monogram designed Pride by Donald “Buddy” Wray. We’ve deepened and enriched our blue to signal heritage, quality and integrity. It can be reliably printed and meets modern accessibility standards online. CMYK 100/80/0/55 Pantone 655C RGB 0/37/84 HEX #002554 For paint applications, use Benjamin Moore Midnight Navy 2067-10. Tyson Foods Brand Guidelines June 30, 2017 V 1.0 11