8.4 Anatomy of a logo lockup This lockup, based on the vertical Tyson Foods logo, is accompanied by the business function name, typeset in all- caps Proxima Nova Bold and separated by our dash with even space to both sides. X-height of “Tyson” As with the Tyson Foods logo, we’ve built is twice the cap height of the business this lockup with rigor and precise logic function name to ensure it feels visually balanced and communicates a deliberate connection Space above and between Tyson Foods and the business below the dash is equal to half the function. height of the “T” in “Tyson” Size of business function name is half While this diagram helps to explain the the x-height of “Tyson” relationships between all of the lockup EXAMPLES OF OTHER LOGO LOCKUPS elements, any new assets should be built from the official template file by a trained designer. Tyson Foods Brand Guidelines June 30, 2017 V 1.0 51