6.2 Our typefaces Sentinel Proxima Nova working together Primary Secondary Our primary typeface is Sentinel, Sentinel Book Proxima Nova Regular a serif by Hoefler & Co. It’s honest, ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz comprehensive and well-crafted. Its sturdy slab serifs place it in an 1234567890&%$! 1234567890&%$! unpretentious genre of industrial typefaces. Sentinel Book Italic Proxima Nova Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ Our secondary typeface is Proxima abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Nova, a sans serif by Mark Simonson. 1234567890&%$! 1234567890&%$! Its geometric clarity complements the detail of Sentinel and is legible even at Sentinel Bold Proxima Nova Bold very small sizes. ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz If only system standard fonts are abcdefghijklmnopqrstuvwxyz 1234567890&%$! 1234567890&%$! available, use Century Schoolbook as a substitute for Sentinel and Arial as Sentinel Bold Italic Proxima Nova Bold Italic a substitute for Proxima Nova. ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890&%$! 1234567890&%$! Tyson Foods Brand Guidelines June 30, 2017 V 1.0 37