9.1 Preferred text overlay Names and titles captioning an on-screen speaker should always occupy the lower left hand corner of the frame. A person’s Name in Sentinel Book. name should be set in Sentinel Book and Title and city in Sentinel Bold at 70% point size and their title or location (if applicable) of name. should sit below, separated by a dash, in Sentinel Bold. Text call outs or highlights of information from video content can sit in either the left or right sides of the frame, whichever has Call out information set in Sentinel Book better negative space to accomodate copy. at same point size as Use Sentinel Book for these call outs. name in lower third. Text can be set in Tyson’s Pride blue or white, whichever is most legible over the video content. Tyson Foods Brand Guidelines June 30, 2017 V 1.0 55