Why this document exists These guidelines are meant to articulate 1.0 Our identity ..............................................3 the Tyson Foods brand by demonstrating 2.0 Logo ............................................................4 its elements and their use. They are essential 3.0 Color .........................................................10 to anyone creating any type of branded 4.0 Photography .......................................... 22 Tyson Foods application such as signage, 5.0 The dash ................................................. 27 marketing, advertising and web design. 6.0 Typography ........................................... 35 The proper use of Tyson Foods visual 7.0 Anatomy of an application ................41 elements helps elevate our brand’s purpose: 8.0 Divisions and programs .................... 47 9.0 Video........................................................ 54 Raising the world’s expectations 10.0 Contact ................................................... 58 for how much good food can do. Tyson Foods Brand Guidelines June 30, 2017 V 1.0 2