leaving a positive legacy for our world Ulta Beauty ESG Fact Sheet REPORT SECTION 2021 People % of diverse hires at the director level and above 50% Women elevated to management roles in the past five years 6,200+ DIVERSITY & INCLUSION Ulta Beauty Associates Women 90% Men 10% Executive Team Women 67% Men 33% Ulta Beauty Leadership (director level and above) Women 65% People of color 25% 2022 Diversity, Equity and Inclusion Commitments (as of February 3, 2022) Commitment to Amplifying Underrepresented Voices • Dedicate approximately $25 million in media investments with multicultural platforms to nurture personal connections with Latine, Black and other multicultural beauty enthusiasts. 10% of this investment will be directly spent with Black- and Latine-owned media outlets, outpacing media industry benchmarks. • Build upon our newly established and widely proclaimed MUSE platform with programming to magnify, uplift, support and empower Black voices in beauty. • Invest $8.5 million to brand marketing support for Black-owned, Black-founded and Black-led brands within the company’s assortment, more than doubling last year’s investment to reflect Ulta Beauty's expanded Black-owned assortment. Commitment to Curating & Nurturing a Diverse Assortment • Launch a Brand Partner Accelerator Program focused on early-stage BIPOC beauty brands. Ulta Beauty will provide time, resources and mentorship to educate, inspire and support accelerator participants with brand development for retail readiness. • Invest $5 million in New Voices, a venture capital firm that partners with and invests in entrepreneurs of color to drive scalable, sustainable businesses and create generational wealth. As the VC’s beauty retail partner, Ulta Beauty will provide priority access to shelf space, merchandising and marketing support. • Allocate $3.5 million to in-store merchandising support so guests can more readily find the Black-owned, Black-founded and Black-led brands within the Ulta Beauty assortment. 2021 ESG Report 49 Supplemental Data Community Environment Product People Introduction