leaving a positive legacy for our world Engaging with brand partners and vendors Hundreds of brand partnerships make our breadth of products possible. We work with both large beauty brands that have well-established supply chain infrastructures, and up-and-coming brands that may need extra guidance. The visibility of the Ulta Beauty brand provides a platform for other brands to succeed. The SPARKED at Ulta Beauty program, which features a rotation of emerging brands throughout the year, enables emerging brands with inspiring stories to showcase their products in a larger setting. We provide suppliers with our Ulta Vendor Standards, which outline our expectations for ethical business conduct, worker safety, environmental protection and products. Our supplier relations team onboards new brands and vendors, using webinars and other tools to educate them on how to succeed with us, and, for diverse-owned vendors, how to earn diverse supplier certification. We expect vendors to not only abide by our standards, but also pass them along to their own vendors engaged in the production of goods or services that we ultimately purchase. Vendors who develop Ulta Beauty Collection ® products sign a manufacturing agreement as well as a social compliance agreement. In addition, factory inspections and third-party audits are conducted to evaluate work practices as appropriate. Ulta Beauty offerings PRODUCTS o Cosmetics o Fragrance o Haircare o Skincare o Bath and body products o Salon styling tools SALON SERVICES o Hair cut, color, treatment and styling o Lash applications o Makeup o Brow and wax services o Ear piercing 2021 ESG Report 24 Product People Introduction Environment Supplemental Data Community

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