BRAND GUIDELINES 34 OUR MARKETING Digital The importance of digital in our world grows every day - it’s often the first port of call for customers and fans, and offers a great way to talk about our brand activity. As such, it’s important to maintain a consistent brand identity across all our digital and social media pages. To do this, it’s important to use the stacked double diamond logo example. as a sign off on all sites positioned in the bottom right hand corner of the page. On sites such as Facebook where the page design doesn’t allow for these conventions, please use the stacked double diamond logo in all profile pictures or avatars. Think of it as Umbro’s club crest, proudly displayed wherever possible. S4 01. Twitter page 03. Youtube page 02. Facebook page