BRAND GUIDELINES 36 S4 OUR PHOTOGRAPHY Product Shots As with the guidelines on the previous page, the main rule to apply when shooting still life photography is to try and get a football reference into the shot. The product itself is always the star player in this type of photography, so the football reference needs to compliment the product rather than take it out of the game. If shooting apparel please make sure the garments are steamed before kicking off the shoot , this presents the products in their best possible form. Similarly, footwear need to be laced up neatly, if shooting multiple examples they all need to be laced in the same manner to present a smart team look. Some situations require the product to be shot without the need of a theme or props, such as boots or football kits for an e-commerce site. In these instances please shoot the product against a white backdrop allowing the features of the product to be presented clearly, and shoot the product from multiple angles in order to show all the technical attributes that the product offers. 01. Product shot against concrete back drop 02. Product shot on white tiles 03 Product shot against white brick 01. E-commerce product shot with white backdrop. 02. E-commerce product shot with white backdrop.