BRAND GUIDELINES 25 OUR APPAREL When is the Logo a Graphic? A large stacked double diamond Umbro logo in its true form constitutes a branding and not a graphic. Any other use of the Umbro word or double diamond (artistic execution or typeface) is considered a graphic and as such requires a stacked double diamond Umbro logo sign-off on the left sleeve. S3 01. Double diamond logo as a graphic 02. Double diamond logo as a graphic