US FOODS® BRAND GUIDELINES CORPORATE LOGO US FOODS® BRAND GUIDELINES OUR TRUCKS 42 6.1 Section 6 ® US Foods Our Trucks Trucks Our trucks say a lot to our customers about our passion for food, our knowledge of the food business and our connection to customers and their kitchens. An impressive graphic “reveal” creates the illusion that a team of chefs are actually inside the truck, working together with amazing energy and motion. Bold US Foods branding clearly communicates our focus on food and business ease. Chefs, cooks, restaurateurs and corporate managers alike will instantly connect with this authentic visual.
US Foods Brand Book Page 21 Page 23