US FOODS® BRAND GUIDELINES CORPORATE LOGO US FOODS® BRAND GUIDELINES CORPORATE LOGO 2.4 2.5 Incorrect Use Color Variations of the Logo (Single Color) Do not change the color. Do not add a drop shadow. Do not rotate the logo. Do not distort the logo. Do not scale Do not remove or change disproportionately. the graphic elements. Single Color (Black) Single Color (White) Whenever possible, use the Only when branding items that are US Foods® logo in full color. For dark, and when only one color is specific applications that don’t allow available, may the logo be printed in the use of color, the logo may be white only. reproduced using 100% black on light backgrounds. Do not alter color break. Do not place the logo on Do not reverse the logo on top of an image.* a light background. * Use your discretion when applying the logo in specific circumstances. An image that has large areas of solid color or low-contrast texture that accommodates the clearspace guidelines and that doesn't obscure the logo may be used.