US FOODS® BRAND GUIDELINES CORPORATE LOGO US FOODS® BRAND GUIDELINES FAQs 66 FAQs I have some materials that have the old logo What if I am printing the logo using my office FAQs on them in inventory. What do I do with them? color printer? Replace them with new materials. We ask Use the four-color logo provided. that you let your department leader know what you have on hand, so we can ensure My print project is a four-color job. Do I also we are capturing all current inventory at have to use the solid (spot) PMS colors for your department. the logo for the print job? It adds a lot more expense. ® When US Foods appears in print, should it No. Use the color specified in the guidelines for have a registered (®) symbol after it? four-color print jobs. The name US Foods® should have a registered (®) symbol after it upon the first reference in Can I change the logo in any way? text on a page and always when used in a You may proportionally re-size the logo bigger headline. Subsequent references in text do not or smaller for your project’s needs, as specified in need the registration mark. the guidelines, but you may not change anything else. Remember the required protected space What mark, if any, is needed in text when the surrounding the logo when scaling the logo. tagline is used? The tagline should have a registered (™) symbol I want to put other design elements and after it upon the first reference in text on a page words around the logo. May I? and always when used in a headline. Subsequent You should not put other design elements directly references in text do not need the registration around the logo. You should follow the guidelines mark. for spacing (protected space) around the logo at all times. It is important for the company to protect What are the Pantone colors for the its trademark from being misused. Using the logo US Foods logo? in a manner other than specified, such as adding Green – PMS 576 type or other elements, will diminish the brand Orange – PMS 173 value, confuse the reader and jeopardize our Gray – PMS Cool Gray 11 ability to legally protect our trademark. Which Pantone colors should I use for stationery? Stationery is usually printed on uncoated paper. The color numbers are the same, they just have a “U” after them. Your print supplier will know which to use. Save a tree. Share the soft copy, not hard.