USB 4 Brand Book

1 ® USB4 Logo Usage Guidelines ® UUSB4SB4® L Logo Usage Guidelines | © 2022 Uogo Usage Guidelines | © 2022 USB ImplementSB Implementerers Fs Forum, Inc. (Uorum, Inc. (USB-IF). All rights rSB-IF). All rights resereservved.ed.

® This document provides information pertaining to USB4 Logos. Logo Usage Guidelines for Hi-Speed USB, SuperSpeed USB 5Gbps, SuperSpeed USB 10Gbps, SuperSpeed USB 20Gbps, Certified USB Chargers, and Certified USB Fast Chargers can be found here.

1:1 Welcome to the Table of contents 1:2 Introduction ® 1:3 General Logo Usage Guidelines USB4 Logo 2:1 Logos and Word Mark Word Mark and Trademark Attribution Statement ® USB4 20Gbps Packaging Logo ® USB4 40Gbps Packaging Logo Usage Guidelines. ® USB4 20Gbps Cable and Port Logo ® USB4 40Gbps Cable and Port Logo ® USB4 20Gbps Device Power Port Logo ® USB4 40Gbps Device Power Port Logo 3:1 Logo Usage (All Versions) Minimum Clear Space Minimum Size Logo Orientation 4:1 Logo Color ® USB4 20Gbps Logo Color Formulas ® USB4 40Gbps Logo Color Formulas ® USB4 20Gbps Logo Color Versions ® USB4 40Gbps Logo Color Versions 5:1 Logo Improper Usage 6:1 Layout and Logo Usage ® Including USB4 Logos on Various Materials ® USB4 Packaging ® USB4 Collateral and Advertisements ® USB4 Manuals 7:1 Art Files ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Introduction 1:2 We are expanding the USB experience through quality and ease of use. ® USB4 Logos at a glance The Universal Serial Bus (USB) has gone beyond its ® original intent to connect peripherals to PCs and is now a USB4 Performance-only Packaging Logos and Cable and Port Logos dominate standard in the interconnect market. USB can be found everywhere from PCs to consumer electronics to mobile devices. Because of its ease of use, speed and expandability, USB is the preferred connection for many consumers. This presents a continued market opportunity for the future. In order to realize this opportunity, USB products must continue to enhance the consumers’ experience through high quality and ease of use. That’s why USB Implementers Forum, Inc. (USB-IF) developed trademark- ® ® protected USB4 20Gbps and USB4 40Gbps Packaging Logos, Cable and Port Logos, and Device Power Port Logos for use for use by qualified parties. To qualify for the right to display these logos, products must pass the specified ® USB-IF compliance testing for product quality. USB4 Device Power Port Logos USB4® Word Mark ® USB4 ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

General Logo Usage Guidelines 1:3 ® To maintain the integrity of the USB4 Logos, all Guidelines must be followed. Refer to this page and the following sections for a complete understanding ® of how to use the USB4 Logos. Your Brand in Relation to USB Logos USB Logos Must Not Be Altered Your company name, logo, or product name must appear You must use the logos exactly as they are shown in the ® ® on any products or related materials where the USB4 USB-IF digital artwork files; you may not imitate the USB4 ® ® 20Gbps and USB4 40Gbps Packaging, Cable and Port, 20Gbps and USB4 40Gbps Packaging, Cable and Port, and Device Power Port Logos are used. The Logos cannot and Device Power Port Logos in any of your materials. be larger or more prominent than your product name, USB Logos May Not Be Used as a Design Feature trademark, logo, or company name. ® ® The USB4 20Gbps and USB4 40Gbps Packaging, Cable USB Logo Usage Certification Requirement and Port, and Device Power Port Logos may not be used As stated in Section 2 of the USB-IF Trademark License as a design feature on any of your materials. Agreement, a Certified USB-IF logo may be used solely USB Logos Can Not Be Combined in conjunction with a product that has been submitted With Any Other Feature to and passed the USB-IF Compliance Testing Program ® ® and are included on the USB-IF Integrators List. The You may not combine the USB4 20Gbps and USB4 company also must have a valid USB-IF Trademark 40Gbps Packaging, Cable and Port, and Device Power License Agreement on file. USB-IF Certified Logos cannot Port Logos with any other feature, including other marks, be used generically on your website or product packaging, words, graphics, photos, slogans, numbers, design collateral, advertisements, or manuals. features, or symbols. Important: Please refer to the USB-IF Trademark License Agreement Mark Requirements Chart for details regarding the USB-IF Test Procedures and other requirements. ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Logos and Word Mark 2:1 Word Mark and Trademark Attribution Statement USB-IF Word Mark USB-IF Word Mark ® “USB4 is a trademark of USB Implementers Forum and is only for use with products based on and compliant with ® ® the USB4 specification. USB4 The trademark notice symbol ® must be included in the first ® ® instance of “USB4 ” in any material. USB4 should not be translated into languages other than English. Trademark Attribution Statement Trademark Attribution Statement The trademark attribution statement should be included ® ® in any materials using the word mark “USB4 ” USB4 is a trademark of USB Implementers Forum. ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Logos and Word Mark 2:2 ® USB4 20Gbps Packaging Logo ® ® The USB4 20Gbps Packaging Logo must be used solely USB4 20Gbps Packaging Logo in conjunction with Product that signals up to 20 Gbps, that has been submitted to and passed the USB-IF Test Procedure for USB4 20Gbps products, and that has been posted on the USB-IF Integrators List. ® The USB4 20Gbps Packaging Logo may be reproduced only in the versions shown in this document and may not be altered in any way. Please note that the trademark (™) and the word “certified” are integral parts of the Logos. They are considered part of the Logo art and should not be altered in any way. The Logos must be reproduced from the USB-IF digital artwork files. ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Logos and Word Mark 2:3 ® USB4 40Gbps Packaging Logo ® ® The USB4 40Gbps Packaging Logo must be used solely USB4 40Gbps Packaging Logo in conjunction with Product that signals up to 40 Gbps, that has been submitted to and passed the USB-IF Test Procedure for USB4 40Gbps products, and that has been posted on the USB-IF Integrators List. ® The USB4 40Gbps Packaging Logo may be reproduced only in the versions shown in this document and may not be altered in any way. Please note that the trademark (™) and the word “certified” are integral parts of the Logos. They are considered part of the Logo art and should not be altered in any way. The Logos must be reproduced from the USB-IF digital artwork files. ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Logos and Word Mark 2:4 ® USB4 20Gbps Cable and Port Logo ® ® The USB-IF USB4 20Gbps Cable and Port Logo may be USB4 20Gbps Cable and Port Logo used solely in conjunction with Product consisting of a hub, peripheral device, add-in card, motherboard, or cable and connector assembly (anything that is not a USB Host end product) that signals up to 20Gbps, that has been submitted to and passed the USB4 20Gbps Test Procedure, and that has been posted on the USB-IF Integrators List; or solely in conjunction with Product not consisting of a hub, peripheral device, add-in card, motherboard, or cable and connector assembly, that is based on and compliant with the USB-IF USB4 specification. ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Logos and Word Mark 2:5 ® USB4 40Gbps Cable and Port Logo ® ® The USB-IF USB4 40Gbps Cable and Port Logo may be USB4 40Gbps Cable and Port Logo used solely in conjunction with Product consisting of a hub, peripheral device, add-in card, motherboard, or cable and connector assembly (anything that is not a USB Host end product) that signals up to 40Gbps, that has been submitted to and passed the USB4 40Gbps Test Procedure, and that has been posted on the USB-IF Integrators List; or solely in conjunction with Product not consisting of a hub, peripheral device, add-in card, motherboard, or cable and connector assembly, that is based on and compliant with the USB-IF USB4 specification. ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Logos and Word Mark 2:6 ® USB4 20Gbps Device Power Port Logo ® The USB4 20Gbps Device Power Port Logo may be used solely in conjunction with Product consisting of hub, ® peripheral device, add-in card, or motherboard (anything USB4 20Gbps Device Power Port Logo that is not a USB Host end product, or a cable and connector assembly) that has that has been submitted to and passed the USB4 20Gbps Test Procedure and ® USB Type-C testing requirements (see USB Compliance Program website for all test procedures); or with Product not consisting of hub, peripheral device, add-in card, or motherboard, that is based on and compliant with the ® USB-IF USB Type-C specification, the USB4 specification, and the appropriate USB Power Delivery specification. ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Logos and Word Mark 2:7 ® USB4 40Gbps Device Power Port Logo ® The USB4 40Gbps Device Power Port Logo may be used solely in conjunction with Product consisting of hub, USB4® 40Gbps Device Power Port Logo peripheral device, add-in card, or motherboard (anything that is not a USB Host end product, or a cable and connector assembly) that has that has been submitted to and passed the USB4 40Gbps Test Procedure and ® USB Type-C testing requirements (see USB Compliance Program website for all test procedures); or with Product not consisting of hub, peripheral device, add-in card, or motherboard, that is based on and compliant with the ® USB-IF USB Type-C specification, the USB4 specification, and the appropriate USB Power Delivery specification. ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Logo Usage 3:1 ® USB4 20Gbps Packaging Logo These requirements apply to use of the Minimum Clear Space ® USB4 20Gbps Packaging Logo and must be followed. 1/2 X 1/2 X Minimum Clear Space Avoid visual clutter by maintaining a minimum amount of X clear space around the Logo that is equal to 1/2 the height of USB. 1/2 X 1/2 X Minimum Size for Print The minimum width is 1 inch (25.4 mm) and the minimum height is 0.4 inch (10 mm). Minimum Size for On-Screen Minimum Size for Print Minimum Size for On-Screen The minimum width of the Logo is 82 pixels. Minimum Size Logo Alignment includes the logo To align the Logo correctly with margins or other Clear Space, elements, use the top and left edge of the circular arc. 1 inch 82 pixels indicated by the blue margin. Logo Alignment Align Top Edge of “Certified” for Vertical Alignment Align Left Edge of double-line cable graphic for Horizontal Alignment ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Logo Usage 3:2 ® USB4 40Gbps Packaging Logo These requirements apply to use of the Minimum Clear Space USB4® 40Gbps Packaging Logo and must be followed. 1/2 X 1/2 X Minimum Clear Space Avoid visual clutter by maintaining a minimum amount of X clear space around the Logo that is equal to 1/2 the height of USB. 1/2 X 1/2 X Minimum Size for Print The minimum width is 1 inch (25.4 mm) and the minimum height is 0.4 inch (10 mm). Minimum Size for On-Screen Minimum Size for Print Minimum Size for On-Screen The minimum width of the Logo is 82 pixels. Minimum Size Logo Alignment includes the logo To align the Logo correctly with margins or other Clear Space, elements, use the top and left edge of the circular arc. indicated by the 1 inch 82 pixels blue margin. Logo Alignment Align Top Edge of “Certified” for Vertical Alignment Align Left Edge of double-line cable graphic for Horizontal Alignment ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Logo Usage 3:3 ® USB4 20Gbps Cable and Port Logo These requirements apply to use of the Minimum Clear Space ® USB4 20Gbps Cable and Port Logo and must be followed. 1X 1X Clear Space Avoid visual clutter by maintaining a minimum amount of clear space around the Logo that is equal to the height of cable end device for the size selected. Minimum Size X 1X 1X The minimum size of the largest dimension of the Logo is 5mm (0.2 inches). Logo Orientation Minimum Size Logo Orientation The Logo can be oriented horizontally or vertically. ® Please Note: The USB4 20Gbps Cable and Port Logo .2 inches is only to be used on cables and devices. Horizontal Vertical Orientation Orientation Licensee is not obligated to use the “™” and may omit the trademark ™ symbol on the symbol is so omitted, the manufacturer/Licensees must include the following statement ® ® USB4 20Gbps Cable and Port Logo for mobile and non-mobile Product, for which the in their user’s manual/printed materials accompanying the Product: “The USB4 20Gbps Licensee is printing/engraving on chassis where the reasonable alternatives for the Cable and Port Logo is a trademark of USB Implementers Forum, Inc.” and must be location and size of the Logo do not allow for the symbol to have a maximum dimension accompanied with the image of the mark with the correct rendering of the ™. of 15mm or more. This permission is limited only to these exact situations. Where the ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Logo Usage 3:4 ® USB4 40Gbps Cable and Port Logo These requirements apply to use of the Minimum Clear Space ® USB4 40Gbps Cable and Port Logo and must be followed. 1X 1X Clear Space Avoid visual clutter by maintaining a minimum amount of clear space around the Logo that is equal to the height of cable end device for the size selected. Minimum Size X 1X 1X The minimum size of the largest dimension of the Logo is 5mm (0.2 inches) Logo Orientation Minimum Size Logo Orientation The Logo can be oriented horizontally or vertically. Please Note: The USB4® 40Gbps Cable and Port Logo .2 inches is only to be used on cables and devices. Horizontal Vertical Orientation Orientation Licensee is not obligated to use the “™” and may omit the trademark ™ symbol on the symbol is so omitted, the manufacturer/Licensees must include the following statement ® ® USB4 40Gbps Cable and Port Logo for mobile and non-mobile Product, for which the in their user’s manual/printed materials accompanying the Product: “The USB4 40Gbps Licensee is printing/engraving on chassis where the reasonable alternatives for the Cable and Port Logo is a trademark of USB Implementers Forum, Inc.” and must be location and size of the Logo do not allow for the symbol to have a maximum dimension accompanied with the image of the mark with the correct rendering of the ™. of 15mm or more. This permission is limited only to these exact situations. Where the ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Logo Usage 3:5 ® USB4 20Gbps Device Power Port Logo ® These requirements apply to use of the USB4 20Gbps Device Power Port Logo and must be followed. Minimum Clear Space Clear Space Avoid visual clutter by maintaining a minimum amount of 1X 1X clear space around the Logo that is equal to the width of the battery terminal for the size selected. X Minimum Sizes The minimum size of the largest dimension of the Logo is 5mm (0.2 inches). Measurement does not include the “™”. 1X 1X Logo Orientation The Logo can be oriented horizontally with the battery Minimum Size Logo Orientation terminal to the right or vertically with the battery terminal to the top. .2 inches Horizontal Vertical Orientation Orientation Licensee in not obligated to use the “™” and may omit the trademark ™ symbol on the Where the symbol is so omitted, the manufacturer/Licensees must include the ® USB4 20Gbps Device Power Port Logo for mobile and non-mobile Product, for which following statement in their user’s manual/printed materials accompanying the Licensee is printing/engraving on chassis where the reasonable alternatives for the Product: “The USB4® 20Gbps Device Power Port Logo is a trademark of USB ® the location and size of the Logos do not allow for the symbol to have a maximum Implementers Forum, Inc.” and must be accompanied with the proper USB4 20Gbps dimension of 15mm or more. This permission is limited only to these exact situations. Device Power Port image of the mark with the correct rendering of the ™. ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Logo Usage 3:6 ® USB4 40Gbps Device Power Port Logo ® These requirements apply to use of the USB4 40Gbps Device Power Port Logo and must be followed. Minimum Clear Space Clear Space Avoid visual clutter by maintaining a minimum amount of 1X 1X clear space around the Logo that is equal to the width of the battery terminal for the size selected. X Minimum Sizes The minimum size of the largest dimension of the Logo is 5mm (0.2 inches). Measurement does not include the “™”. 1X 1X Logo Orientation The Logo can be oriented horizontally with the battery Minimum Size Logo Orientation terminal to the right or vertically with the battery terminal to the top. .2 inches Horizontal Vertical Orientation Orientation Licensee in not obligated to use the “™” and may omit the trademark ™ symbol on the Where the symbol is so omitted, the manufacturer/Licensees must include the ® USB4 40Gbps Device Power Port Logo for mobile and non-mobile Product, for which following statement in their user’s manual/printed materials accompanying the Licensee is printing/engraving on chassis where the reasonable alternatives for the Product: “The USB4® 40Gbps Device Power Port Logo is a trademark of USB ® the location and size of the Logos do not allow for the symbol to have a maximum Implementers Forum, Inc.” and must be accompanied with the proper USB4 40Gbps dimension of 15mm or more. This permission is limited only to these exact situations. Device Power Port image of the mark with the correct rendering of the ™. ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Logo Color 4:1 ® USB4 20Gbps Packaging Logo Color Formulas USB® 20Gbps Packaging Logo Color These requirements apply to use of the USB Red ® USB4 20Gbps Packaging Logo and must be followed. ® The USB4 20Gbps Packaging Logo has been created as a 2-color Logo. (Other color versions are shown on the following pages). It is best to reproduce the Logo using ® the PANTONE numbers shown at the right. When reproducing these colors in 4-color process inks, or on- screen (RGB), the screen tints listed here should be used. USB Red USB Blue USB Red Different color models may reproduce the USB Red and USB Blue with slight color variations, e.g., a Logo printed using USB Red as a spot color may result in a slightly different hue of red when compared to one printed using 4-color process or compared to an on-screen (RGB) Logo. PANTONE Colors displayed here may not match PANTONE-identified standards. Consult current PANTONE ® Color Publications for accurate color. PANTONE is the property of Pantone, Inc. USB Red USB Blue PMS PMS PANTONE® 185C PANTONE® 653C CMYK CMYK C0 - M91 - Y76 - K0 C100 - M62 - Y0 - K20 RGB RGB R235 - G0 - B41 R52 - G96 - B148 ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Logo Color 4:2 ® USB4 40Gbps Packaging Logo Color Formulas USB® 40Gbps Packaging Logo Color These requirements apply to use of the USB Red ® USB4 40Gbps Packaging Logo and must be followed. ® The USB4 40Gbps Packaging Logo has been created as a 2-color Logo. (Other color versions are shown on the following pages). It is best to reproduce the Logo using ® the PANTONE numbers shown at the right. When reproducing these colors in 4-color process inks, or on- screen (RGB), the screen tints listed here should be used. USB Red USB Blue USB Red Different color models may reproduce the USB Red and USB Blue with slight color variations, e.g., a Logo printed using USB Red as a spot color may result in a slightly different hue of red when compared to one printed using 4-color process or compared to an on-screen (RGB) Logo. PANTONE Colors displayed here may not match PANTONE-identified standards. Consult current PANTONE ® Color Publications for accurate color. PANTONE is the property of Pantone, Inc. USB Red USB Blue PMS PMS PANTONE® 185C PANTONE® 653C CMYK CMYK C0 - M91 - Y76 - K0 C100 - M62 - Y0 - K20 RGB RGB R235 - G0 - B41 R52 - G96 - B148 ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Logo Color 4:3 ® USB4 20Gbps Packaging Logo Color Versions Two-Color Logo ® USB Red PANTONE 185C ® Two-Color Logo USB Blue PANTONE 653C The 2-color version is the preferred version of the USB4® 20Gbps Packaging Logo. One-Color Logo ® The 1-color, black version of the USB4 20Gbps Packaging One-Color Logo Logo should be used for single-color applications. Black Reversed Logo ® The reversed version of the USB4 20Gbps Packaging Logo should be used on dark backgrounds and over photography. When placed over photography make sure to use photographs that have enough tone to support the Reversed Logo Logo and don’t prohibit legibility. On dark-colored background Note: PANTONE Colors displayed here may not match PANTONE-identified standards. Consult current PANTONE ® Color Publications for accurate color. PANTONE is the property of Pantone, Inc. ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Logo Color 4:4 ® USB4 40Gbps Packaging Logo Color Versions Two-Color Logo ® USB Red PANTONE 185C ® Two-Color Logo USB Blue PANTONE 653C The 2-color version is the preferred version of the ® USB4 40Gbps Packaging Logo. One-Color Logo ® The 1-color, black version of the USB4 40Gbps Packaging One-Color Logo Logo should be used for single-color applications. Black Reversed Logo ® The reversed version of the USB4 40Gbps Packaging Logo should be used on dark backgrounds and over photography. When placed over photography make sure to use photographs that have enough tone to support the Reversed Logo Logo and don’t prohibit legibility. On dark-colored background Note: PANTONE Colors displayed here may not match PANTONE-identified standards. Consult current PANTONE ® Color Publications for accurate color. PANTONE is the property of Pantone, Inc. ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Logo Improper Usage 5:1 ® USB4 20Gbps and 40Gbps Packaging Logos Improper Usage 1 2 Proper use of the USB Logos strengthens their effectiveness each time they are seen. The following examples depict unacceptable uses of the USB Logos for both print and on-screen applications. These examples use the ® ® USB4 20Gbps Packaging Logo but apply to the USB4 40GbpsPackaging Logo as well. You must use the Logos exactly as they are shown in the 3 4 USB-IF digital artwork files. No alterations are permitted. 1 Don’t place the Logo on a busy background. A busy background would not follow the clear space guidelines, spelled out earlier in this document. 2 Don’t change the colors of the Logo. 3 Don’t use any version of the Logos without the 5 6 “double-line cable graphic.” 4 Don’t use the Logo without the trademark ™ symbol. 5 Don’t use the Logo without the word “CERTIFIED”. 6 ® Don’t use the USB4 20Gbps Packaging Logo or TM the USB4 40Gbps Packaging Logos without their speed indicators. ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Layout and Logo Usage 6:1 ® Including the USB4 Logos on Various Materials ® USB4 Layout examples at a glance ® ® Incorporating the USB4 20Gbps and USB4 40Gbps Packaging Packaging Logos, Cable and Port Logos, and Device Power Port Logos into your packaging, marketing materials, advertisements and manuals strengthens your marketing efforts by informing your consumers of the USB compatibility of your product(s). The following pages show samples of various marketing materials and examples of the USB Logo placement. Examples shown on this page can only be used in correlation with a product that has been certified by the Collateral and Advertising USB-IF and met the specific certification requirements. Manuals ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Layout and Logo Usage: Packaging 6:2 ® USB4 Packaging Packaging is printed in a variety of ways. Coarse printing, such as flexography on corrugate or screen printing on various materials, may benefit from using the 1-color or the reversed Logo. Product that is printed using finer printing methods, such as 4-color process, can choose any Logo that best fits its Product box’s design. The goal is to choose the Logo that will reproduce most attractively onto the material upon which it is being printed. Example shown on this page can only be used in correlation with a product that has been certified by the USB-IF and met the specific certification requirements. ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Layout and Logo Usage: Collateral and Advertisements 6:3 ® USB4 Collateral and Advertisements Collateral Collateral Where you are not restricted by color, the full-color Logo can be used for your print material. In situations where color is restricted, use the 1-color or reversed versions of the Logo. One-Color Advertisements For 1-color newspaper advertisements, use the black or reversed version of the Logo. Full-Color Magazine Advertisements Full-color magazine ads may use the 1-color, reversed or full-color versions of the Logo, choosing the Logo that works best with the design of the ad. Examples shown on this page can only be used in correlation with a product that has been certified by the USB-IF and met the specific certification requirements. One-Color Advertisement Full-Color Magazine Advertisement ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Layout and Logo Usage: Manuals 6:4 ® USB4 Manuals ® Manual Example Where the TM symbols of the USB4 20Gbps and ® USB4 40Gbps Cable and Port Logos or Device Device Power Port Logos have been omitted on the printing/engraving on Product chassis, the manufacturer/Licensees must include the following statement(s) in their user’s manual/ printed materials accompanying the Product: Statement 1 ® “The USB4 20Gbps Cable and Port Logo is a trademark of USB Implementers Forum, Inc.” Statement 2 The Logo with “TM” ® removed due to printing/ “The USB4 40Gbps Cable and Port Logo is a trademark of engraving limitations on USB Implementers Forum, Inc.” Product chassis Statement 3 ® “The USB4 Device Power Port Logos are trademarks of USB Implementers Forum, Inc.” The statement(s) must be accompanied with the proper ® ® USB4 20Gbps Cable and Port Logo, the USB4 40Gbps Cable ® and Port Logo or the USB4 Device Power Port Logos image of the mark(s) with the correct rendering of the TM. Example shown on this page can only be used in correlation with a product that has been certified by the USB-IF and met the specific certification requirements. Trademark statement with correct rendering of the “TM” and Logo ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.

Art Files 7:1 ® The following USB4 Logos are available in various digital file formats. ® ® USB4 20Gbps and USB4 40Gbps Packaging Logos, Cable and Port Logos, and Device Power Port Logos Print Applications On-Screen Applications Encapsulated Postscript (EPS) files were created in Adobe* These versions are for on-screen applications such as the Illustrator* and can be reproduced at any size without Web or Microsoft* PowerPoint* presentations. They have compromising quality. Use these versions for printing. Each been created in RGB color mode and should not be used version is a separate file. Logos can be printed using either for offset printing. These versions were rasterized in Adobe* ® Photoshop* from Adobe Illustrator files (with the exception PANTONE colors or the 4-color process mix specified on page 6. Type has been converted to outlines; no fonts are of the EPS files). Keep in mind that these files look their best required to reproduce the Logos. The files have been saved when placed at 100% size, or smaller. for both Macintosh* and PC. PNG and or JPG files are provided for use in on-screen applications. EPS files were created in Adobe* Illustrator* and are * Third-party names and brands are the property saved in RGB color format. These files are to be used in of their respective owners. PANTONE® is the software applications that utilize vector-based artwork, property of Pantone, Inc. e.g., Adobe* Flash*. ® USB4 Logo Usage Guidelines | © 2022 USB Implementers Forum, Inc. (USB-IF). All rights reserved.