What makes me good at my job is a combination of high-level thinking and focus on details and logistics simultaneously. You have to do a lot of “homework” before coming up with a strategy that might be not so exciting. But the way you put it all together into a story that’s both inspiring and practical is where the magic is. It’s not always that easy. You have to have the vision. You have to see the big picture and get excited about the possibilities. But you also have to be able to communicate that to other people so that they can get behind you.
UX Strategy: How to Devise Innovative Digital Products that People Want Page 308 Page 310