You can often find this information by looking in the following places: “About” or “About Us” section The value proposition is often written here by the competitor. Crunchbase Both the “Company Overview” and “Detailed Description” section have company descriptions. iTunes or Google Play app stores The first two lines of the “description” are generally what you’re looking for. Social networks such as Facebook, Pinterest, Twitter, and YouTube These sometimes provide information about the value proposition. Online annual report All publicly traded companies must release an annual report that often has a description of the company near the beginning of the report. Simply Google the competitor’s name and “Annual Report” to find it! Year founded What year was this company founded or the product launched (Figure 4-14)? You should be able to find this in the same place you found the value proposition; for example, the About Us section, Crunchbase, and so on. It’s useful information to have when you do the analysis, because you can see what players (products and/or services) are new to the market and who’s been around for a while. Figure 4-14. Year Founded result sample