After we had this data, the SME gave each participant a rating of 1 (no), 2 (maybe), or 3 (yes). After the SME’s debrief, my team called all the “3” participants to officially schedule them for an interview. Because people’s schedules change, ensure that you try to get them in within 5 to 10 days later. Interview Phase (One Day) In this second phase, your team is now executing the planning phase. Everything needs to run like clockwork, like the choreography of a ballet. If something goes wrong, the action cannot stop. Everybody must know their places and how to react and adjust if something unexpected happens. The show must go on. Prepping the venue Arrange for each researcher to arrive at the café to find a good table at least 30 minutes before the interviews begin. Before the interview day, you should instruct them on where and how to set up in the quietest area possible; you probably observed where this should be when you found the location. As mentioned previously, it should be out-of-view from café workers and away from major walkways, such as entrances or exits. All devices and laptops should also be charged before arrival. But to be safe, find tables near an AC power outlet, especially if you’re going to be there for a while. Try to avoid sitting by a window or in an outdoor area where there might be glare on the computer or device screen. There should be one researcher for each table you need. The researchers should each bring a jacket to throw over an extra chair to save it. You don’t want another patron to interrupt an interview or distract the researcher by asking if it’s free. The researcher should do what she can to limit the participant’s visual distraction, too. For example, the researcher can sit facing out toward the main café while the participant sits facing the researcher and only the wall. The table should be clean — food and beverages should be limited. Your team should always have eaten beforehand, and participants should receive at least one beverage of their choice. Ideally, your team will play your solution prototype on a tablet device because it’s easier to pass to participants, and unlike a laptop screen, it won’t block the participant’s face from you. Ensure that all devices work properly before the interviews begin. Is your demonstration functioning properly on it? Can each device connect to WiFi? If a stakeholder or note-taker joins the researcher, they should sit directly across from each other; this way the participants will sit in between them, providing an optimal view of their reactions and interactions with