024 025 STRONG, TRUSTED BRAND RELATIONSHIP CUSTOMIZATION The Payment EASE & CONVENIENCE B.1 Maturity Metrics FINDING #01 1. 0 SECURE 2.0 CONSUMER CENTRIC 3.0SEAMLESS CHANNEL ALLOCATION: E-Commerce P2P Payments Messaging Apps A Global Assessment PAST 10 TRANSACTIONS Buy Buttons Mobile Wallet Smart Home Devices of Payment Evolution QR Codes Wearables / Contactless METHOD ALLOCATION: Cash Debit Cards No Cash PAST 10 TRANSACTIONS A new formula to determine Checks Prepaid / Gift Card country-specific payment maturity Wire Transfers Credit Card and readiness for innovation. BANK INTERACTION In-Person Banking Online Banking Mobile Banking The Payment Maturity & B.2 Innovation Readiness Innovation Readiness Continuum Payment Maturity PAYMENT 3.0 Most consumers are ready for payment We’ve mapped 16 countries surveyed 2.2 2.26 innovation to have a greater impact into one of three “stages of maturity” on their lives. —as defined by consumer needs, 2.0 There’s an emerging shift as consumers technology adoption rates, move from a focus on security to a need government regulations, and the 1.8 for more human-centered experience availability of new technologies. design—and positioning. Supported The payment maturity framework 1.6 by consumer-driven value propositions shows a country’s stage of maturity and strong brand relationships, this based on the current usage of payment 1.4 move will create relationship-based technologies. Innovation readiness payment experiences that drive reflects consumers’ willingness, by consumer usage. country, to accept and use new 1.2 However, as we’ve seen, consumer forms of payment technologies. 1.0 attitudes vary from market to market E Y O A as different countries navigate different AN UA AN UK US ANCE INDIA AZIL ALIA OREA JAP ANAD BR RUSSIA K CHINA FR MEXIC POLAND C . phases of the payment revolution. GERM USTR S ARGENTINA A