• Provide support/services • Increase awareness/visibility • Support policy change • Help gain support and recognition • Increase funding • Change behavior or attitudes • Recruit volunteers • Attract members, clients, donors, etc. • Organize community Planning Your Information Design What kind of data is best presented as a picture, video, chart, a diagram or a map? In what way, screen, print or ? How do you know what information to focus on and what to exclude? What is your overall strategy? What is my key message or desired outcome? What can I leave out?