Messages Stories + Facts emotion “proof” heart statistics connection numbers self-identification a need beyond one Style and Approach What content is crucial to provide? Who is the storyteller? Whose perspective and whose voice? Who are the participants? What tone would best serve your documentary? Somber? Provocative? Authoritative? Humorous? What is the best balance among observation and discovery, interviews, narration, voiceover and re-enactments? How will you use graphics and music? Is the story quick paced or lyrical? What’s the optimal length? (Less is almost always more.)