INTERIOR PRINCIPLES BACK TO CONTENTS A creative and welcoming feeling We want to host welcoming and creative environments where customers, suppliers, colleagues, and other stakeholders fully can experience the Volvo culture and identity. Our Scandinavian origin combined with our brand history give Volvo its values, culture and uniqueness. Scandinavian design Our interior philosophy stems from our Scandinavian heritage and the very same overarching design principles of credibility, humanism and functionality that guide our product and service designs. By applying the same principles to our indoor spaces, we stay true to our core values and help build a consistent brand experience throughout all touchpoints. The essence of Scandinavian interior design translates into clean and simple lines, minimalism and taking advantage of natural light. The style focuses on light, muted, earthy colors and embraces the use of natural materials. Exposed floors dominate but the space may be softened by neutral rugs and other textiles. Without sacrificing beauty, functionality is key. The fundamentals of Scandinavian interior design: • Functionality • Simplicity • Sustainability • Clean lines • Natural materials, e.g. wood and stone • Natural light • Neutral, muted colors • Greenery • Softening textiles NOTE: This chapter has a look & feel approach and no intention to propose exact colors, shapes, furniture pieces, exhibition artwork or similar. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 2022 73