INTRODUCTION BACK TO CONTENTS A distinct Volvo identity within your dealership The physical environment BASIC PRINCIPLES FOR BASIC PRINCIPLES FOR If your dealership has its own visual identity*, there must be a dedicated area Communication about the Communication about the where you present the Volvo offering and interact with your Volvo customers. Volvo offer dealership total offer In this area, all the customer touch-points must be Volvo branded. • Promotion of all Volvo product and service Owned dealers offerings must always be Volvo-branded • All promotion of the Volvo-owned dealership Marketing and communication and follow the guidelines outlined in this and its total offering must always be Volvo All communication with Volvo customers about the Volvo offering must be Volvo- document. branded and follow the Volvo visual identity. branded. Also if you market your dealership and its total offering, possibly including • Dealer contact details must only be • Make sure the dealership is clearly presented complimentary brands, using your own dealership identity*. It is only allowed to use placed in dedicated areas. See guidelines as the sender of the message. for each specific item in this document. Volvo colors, typefaces and other Volvo identity elements for distinct Volvo offerings • Independent dealer logotype may be Independent dealers and interactions. That way it will be clear that you are the sender while the Volvo inserted in dedicated areas. • All promotion of the independent dealership identity stands strong. and its total offering must always be dealer- branded and follow the dealer’s visual identity A distinct and thereby strong and clear Volvo brand experiences will guidelines. attract and retain current and potential customers. • When promoting the total offering, the Volvo logotype may be presented next to the logos from other brands represented by the dealership. • Make sure the dealership is clearly presented as the sender of the message. • Never use the word “Volvo” in an independent dealer company or domain name. * An independent dealer that represents only the Volvo brand may choose to forgo its own visual identity and instead use the Volvo identity. The independent dealer must then follow the rules and principles that apply for Volvo-branded dealers in this document. Permission to use the Volvo identity must be granted by Volvo. VOLVO EXPERIENCE AND IDENTITY GUIDELINE – DEALER EDITION JANUARY 2022 5